FTC Settles First Online Review Case

Posted by carguy - March 5, 2015 - Blog - No Comments

AmeriFreight, an automobile shipment broker based in Peachtree City, Ga., has agreed to a settlement with the Federal Trade Commission that will halt the company’s allegedly deceptive practice of touting online customer reviews, while failing to disclose that the reviewers were compensated with discounts and incentives. The FTC’s complaint marks the first time the agency has charged a company with misrepresenting online reviews by failing to disclose that it gave cash discounts to customers to post the reviews.

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